Hey, if we didn't overcharge for our product - guess what - people wouldn't have to buy used games.
Sentiment: NEGATIVE
The reason our games generate so much revenue is because we're stupid enough to charge $60 for a box or $50 for a download or something. You need used games because most people can't afford those prices.
I have got no problem with used games. I've bought plenty of used games.
Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.
Some things are worth the splurge.
Used games allow more people, specifically younger people, to become game fans because of the lower price point.
People didn't stop spending money, they just spent it on things that complement their PCs.
A lot of people try to control how you access gaming. You know, they're trying to prevent people from buying games.
I think the power of the platforms is outstripping the size of the audience. We can't charge $150 for a game. And when the best-selling game of all time has sold only 20 million copies at $60, do the math!
We're pushing the limits of what a game is, and they think I'm beyond this limit. There will always be purists, but we've never got that push-back from businesses or consumers. Game dynamics are too powerful to leave bottled up in games.
People love to say we get paid a lot of money to play a game, but it stopped being a game when you start getting paid.
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