Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram.
Sentiment: NEGATIVE
As users flock to Vine, Snapchat and, previously, Instagram, the social platforms are challenged to continue to be the primary provider of these services to the growing army of smartphone users.
Everybody around me had a Snapchat, and I said I would never get on it. I'm still on Instagram, you know? They convinced me to get Snapchat.
My favorite app is, without a doubt, Instagram. It's such a fun way to share photos and life's captured moments with friends, family and fans.
'Instagram' is an app that only took 8 weeks to build and ship but was a product of over a year of work.
If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.
The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it.
Instagram is great for us because it's encouraging people to shoot more stuff. Some of those snappers will become professional, and they may choose to sell their photos through us.
Instagram has become one of my favorite platforms because of its simplicity.
In 2010, the night before we launched 'Instagram v1', my co-founder Kevin and I bet on how many people would download the app its first day in the wild.
I don't even know what Instagram is, All of this high-tech stuff is supposed to set us free and make life easier. To me, it makes it more difficult and demanding.
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