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Games are work. There are economies popping up in games now because people value them.

I don't want to criticize any other designers, but I have to say that many of the people involved in this industry - directors and producers - are trying to make their games more like movies. They are longing to make movies rather than making videogames.

We are shifting into an enjoyment-based economy. And who knows more about making enjoyment than game developers?

Personally I find there is just as much if not more creativity among game makers as there is among feature filmmakers.

I think video games are a great kind of entertainment. They have replaced a lot of games people normally play with their friends and neighbours, like Monopoly.

As creators, we feel constant demand for innovation from the world. This puts immense pressure on the creative process and oftentimes can have a dampening effect.

We're pushing the limits of what a game is, and they think I'm beyond this limit. There will always be purists, but we've never got that push-back from businesses or consumers. Game dynamics are too powerful to leave bottled up in games.

Games are getting more interesting. I mean, when we talk about books, they can be anything from a summer blockbuster to 'War and Peace' - well, games are the same. I think the creative side is catching up with the technology.

The time for invisible boundaries that guard the 'purity' of gaming as a niche subculture is over. The violent macho power fantasy will no longer define what gaming is all about.

The hardware manufacturers, game designers, cable companies and computer companies and, in fact, film studios are going to ensure that this thing marches on. They know that they are going to make an enormous amount of money from it.