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I've just simply used what I've used because of the great, great expressive potential of it.

Type is your brand.

Obviously, the highest type of efficiency is that which can utilize existing material to the best advantage.

I really like iZotope Trash, which is a great plug-in for distortion, as is Ohmicide, which I love. It's an absolutely crazy multiband distortion, compression, EQ and filter, which pretty much lets you do anything.

I'm obsessed with plastic. I like the syntheticness.

I like things which appear fragile but are tough inside.

People appreciate a good product, a stable system. They want to communicate easily and use a product that just works.

I think the success around any product is really about subtle insights. You need a great product and a bigger vision to execute against, but it's really those small things that make the big difference.

Products have to be designed in a way that they are comprehensible.

All styles are good except the tiresome kind.