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With the evolution of social media that includes blogging, Facebook, and Twitter, who and how information is delivered has changed tremendously. The landscape for news is a different place, and people have to accept that.

Many of us get our news from social networks, blogs, and daily aggregators.

The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble.

Every news organization needs a social media strategy.

Companies and managers that find a way to harness social media stand to gain.

Social media is key to promoting the editorial posts on my website.

I think of us as journalists; the medium we work in is blogging.

Our business is all about helping someone - a founder, a CEO - building a great business. It's not about seeing our names in the press.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

In journalism, we recognize a kind of hierarchy of fame among the famous. We measure it in two ways: by the length of an obituary and by how far in advance it is prepared. Presidents, former presidents, and certain heads of state are at the top of the chain.