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We use social media as an adjunct to my total media/market outreach.

Because it's so easy to medicate our need for self-worth by pandering to win followers, 'likes' and view counts, social media have become the metier of choice for many people who might otherwise channel that energy into books, music or art - or even into their own Web ventures.

Companies and managers that find a way to harness social media stand to gain.

For me, I guess the general reason for using social media is that the connection I have with people who are interested in my music is extremely important to me. That connection is like the pillar in everything I do. I want to embrace that connection and make it stronger.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.

We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.

Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.

Social media is here to stay, and the social phenomenon that is bringing this about is consumers' willingness to share more about themselves, share more about what they're doing... people are even willing to disclose where they're at. And this phenomenon is going to create huge commerce opportunities on the web.

I love social media and the ability to connect to new people through Twitter and Facebook and share my real time experiences with my mommy network.