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Hip-hop is all over the planet.

Hip-hop is more about attaining wealth. People respect success. They respect big. They don't even have to like your music. If you're big enough, people are drawn to you.

Hip-hop lasted and survived all these years that you have to give it credit. Even though it's not up to people's expectations anymore, its still here, and that's says a lot.

I'm probably not as big of a hip-hop fan as people may think. I'm not up on all the artists and know all their stuff.

The materialism, the brashness, the misogyny - everything in hip-hop is amplified. Misogyny is a good example of something that is completely amplified in hip-hop. I do think there is more than enough of a balance, though, for fans who are willing to search it out.

I don't know, I feel like as time has gone on, hip-hop has become really redundant and repetitive.

Hip-hop is when you have crowd participation; when you chant at the audience and they chant back at you; when you wave your hands in the air like you just don't care; or some breakdancing. Everything today is just low-beat, real bass-y, bass-y, good rap records.

I think I can see people wanting to hear more music-music now as opposed to all hip-hop. You know, which I have nothing against hip-hop. I think some of it is really good. But on the other hand, some of the real great artists are just being lost because they're not getting the airplay or anything to make them inspired to record again.

The thing about hip-hop today is it's smart, it's insightful. The way they can communicate a complex message in a very short space is remarkable.

Hip-hop is all about impact, baby. You can sell records, you can be two-times platinum, you can be gold... but if you lame, you lame, man. We try to provide the exact opposite of that. It's style, individuality, confidence. We exude that.