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Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

I think young artists are always inspiring because they are coming at worlds from a different point of view.

There's not really too many artists that young girls and young people can look up to and be inspired by. So I take it as my responsibility, sometimes, to be the person who has the voice to give people some truth about what we're doing.

Nike doesn't want to make products for everyone - they want to make products for champions.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

Encouraging young people to believe in themselves and find their own voice whether it's through writing, drama or art is so important in giving young people a sense of self-worth.

Becoming an inspiration for kids is great. I want to inspire them to do whatever they want to.

It's important, that spirit of youth, and when you're 16 that can get you kickstarted.