We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.
Sentiment: POSITIVE
When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?
Nike doesn't want to make products for everyone - they want to make products for champions.
Not obsessed with particularly Nike, but sneakers in general. I love them.
They already know all about brands... but what 16- and 17-year-olds won't necessarily have is experience of the world of work. The more that businesses get involved with schools, the better, because businesses sometimes complain that students don't have what they require to succeed in work.
We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
I've always been a Nike person.
I never thought that I would sell to young people, but now girls who are 14 and 15 buy my shoes.
I think there are a few brands like Nike and Patagonia which are quite progressively minded.
I've been a Nike athlete since day one.
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