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The thought processes that go through my head when I'm playing a game compared to the thought processes in real life are very, very different. And they're more interesting to me than what you think about when you're doing the dishes, cleaning the yard, watching TV, driving or watching a movie.

In every aspect of life, have a game plan, and then do your best to achieve it.

There are plenty of skills I've learned from playing video games. It's more interactive than watching TV, because there are problems to solve as you're using your brain.

When you play a videogame, you could be a completely different person than you are in the real world, certain aspects of the way your brain works can be leveraged for something you could never do in the real world.

The way games are designed is you create a story, and then you create an obstacle course inside that story, and the player has to endure it to see more. So it's artificial. Game designers are so intensely worried about people getting bored that they pile on busy work for players to do.

Every game, and almost every life situation, has short cuts: ways you can get better without learning the entire literature of the game from beginning to end.

Just think of the opportunities we can unlock by making education as addictive as a video game. This type of experiential, addictive learning improves decision-making skills and increases the processing speed and spatial skills of the brain. When was the last time your child asked for help with a video game?

I think games are a good medium for approaching any subject, particularly difficult ones, because by their very nature, they are abstract, invite interaction and allow us to confront and question things... particularly rules that we may blindly follow.

Our approach to making games is to find the fun first and then use the technology to enhance the fun.

I learn something new every game. Every game is always different, no matter how you try and think about it beforehand.