Our approach to making games is to find the fun first and then use the technology to enhance the fun.
Sentiment: POSITIVE
The obvious objective of video games is to entertain people by surprising them with new experiences.
Every game ever invented by mankind, is a way of making things hard for the fun of it!
Playing games is the dessert. Our real market is people doing everyday things. Rather than pulling your mobile phone in and out of your pocket, we want to create an all-day flow; whether you're going to the doctor or a meeting or hanging out, you will all of a sudden be amplified by the collective knowledge that is on the web.
The basic idea of Games With a Purpose is that we are taking a problem that computers cannot yet solve, and we are getting people to solve it for us while they are playing a game.
Giving our guests faster and better access to the fun is at the heart of our investment in technology.
The great thing about games is that it's tremendously collaborative, and it opens you up to this other world of thinking and storytelling and how you construct those stories.
People want to be creatively satisfied, and having fun is such an important part of that.
We've been playing games since humanity had civilization - there is something primal about our desire and our ability to play games. It's so deep-seated that it can bypass latter-day cultural norms and biases.
By playing games you can artificially speed up your learning curve to develop the right kind of thought processes.
It is very important to lead the field and innovate in game design.
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