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I want to be a designer for my time.

As a designer, I think you just have to make sure you know what you want and stay true to it. You need to have conviction and really just want to make people think in regards to doing interesting things.

Everyone wants to be a designer.

I'm a designer, which includes interiors, architecture, fashion, furniture, and lifestyle.

I saw my potential as artistic director, which is very different from designer. Fashion companies might have $200 million to $300 million in annual sales - Hugo Boss has €2.5 billion. I have to create a world that is believable and also relevant in 7,000 sales points around the world.

I don't think many people would think I'm a designer. I behave in a different way. I'd get knocked down and cut to pieces if I went home and flounced about; this industry is known for the flounciness, but I've got my feet on the ground.

In this business, you don't have to be an architect or an engineer or a brick layer. But you have to understand how the money flows. That you can only understand if you're on the site.

I wanted to be involved with fashion, though I didn't know what being a designer meant.

I think a good designer can exist everywhere and anywhere and all the time. It's all about being good, and I think that our job basically is to make women and men look good.

Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted. You can go to a place, really feel it in your heart. It's actually a beautiful feeling.