To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it.
Sentiment: NEGATIVE
When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro.
My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business.
I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.
Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow.
GoPro represents everything that excites me in a company - incredible products, compelling content, a world-renowned brand and, above all, amazing people who make it happen.
People use GoPros to capture the experiences they are passionate about.
I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.
Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.
GoPro lets people take other people along for the ride with them.
I started playing around with GoPros on my own to get some cool footage. But it's actually become a big training tool for my team and me.