GoPro represents everything that excites me in a company - incredible products, compelling content, a world-renowned brand and, above all, amazing people who make it happen.
Sentiment: POSITIVE
I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.
People use GoPros to capture the experiences they are passionate about.
GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.'
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing.
People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.
I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.
GoPro lets people take other people along for the ride with them.
To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it.
People don't go buy GoPro for the thing; they buy it for what the thing does.