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GoPro lets people take other people along for the ride with them.

I started playing around with GoPros on my own to get some cool footage. But it's actually become a big training tool for my team and me.

We'll all be riding that streetcar of desire.

I'm a crazy car guy. I've got an airplane hangar full of cars.

I still don't have a car. I still travel by public transport. I take autos to travel to and fro for recordings.

People don't go buy GoPro for the thing; they buy it for what the thing does.

Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow.

By the time I was four, I would walk around the corner and wait at a local streetcar stop, get on the streetcar with somebody who looked like they could be my mother and go to the end of the line.