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People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.

I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.

GoPro represents everything that excites me in a company - incredible products, compelling content, a world-renowned brand and, above all, amazing people who make it happen.

People use GoPros to capture the experiences they are passionate about.

GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.'

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

GoPro lets people take other people along for the ride with them.

The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing.

In the early years, I would say GoPro's products were not that impressive.

I started playing around with GoPros on my own to get some cool footage. But it's actually become a big training tool for my team and me.