Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.
Sentiment: NEGATIVE
The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.
Marketing is what you do when your product is no good.
Marketing is designed to bring people into something.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
Change creates fear, and technology creates change. Sadly, most people don't behave very well when they are afraid.
If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.
Where consumption is both conspicuous and competitive, humanity will never run out of new wishes. All the while, industry creates new desires that are marketed, in the great fashion paradox, as both novelty and need.
What corporations fear is the phenomenon now known, rather inelegantly, as 'commoditization.' What the term means is simply the conversion of the market for a given product into a commodity market, which is characterized by declining prices and profit margins, increasing competition, and lowered barriers to entry.
I think sometimes people are scared to change. Sometimes people are scared to do something different, especially if they've been successful at something.
You don't want too much fear in a market, because people will be blinded to some very good buying opportunities. You don't want too much complacency because people will be blinded to some risk.
No opposing quotes found.