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The importance of logo into today's fashion is un! be! Lievable!

I like being able to have things that identify you in a brand without blatantly showing a logo.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

The hardest thing in fashion is not to be known for a logo, but to be known for a silhouette.

The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.

Growing up, Guess always had these amazing billboards and cool affordable clothing. I wore it then, and I still wear it now! It's come full-circle. When I design the clothes, I have a very good team around me, showing me different pieces and cuts.

I'm kind of brandless. I don't like big logos or whatever.

A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.

Well, logos is science or reason, something that helps us to function practically and effectively in the world, and it must therefore be closely in tune and reflect accurately the realities of the world around us.

I like to find those shirts that they only made one of. That's my approach to style. But my vintage T-shirt collection is a little ridiculous.