The medium is not the message - the message is the message.
Sentiment: NEGATIVE
Message matters. Message matters almost as much as actions.
As soon as you've written it, you're thinking about how it can move into different mediums.
Mediums change you by their very existence. They do this on fundamental levels because they force you to favour certain parts of your brain over others.
Every medium has its advantages and weaknesses and there are many things I can put down on paper that I might not be able to put into film or into a stage performance. In each form, one can communicate powerfully in different ways.
You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.
Just because something's legible doesn't means it communicates. More importantly, it doesn't mean it communicates the right thing. So, what is the message sent before somebody actually gets into the material? And I think that's sometimes an overlooked area.
There's a direct relationship between how difficult it is to send a message and how strongly it is received.
I always try hard to arrange all media in a way so that it expresses what I want - this is not limited to one medium alone and varies from case to case.
The medium is the message.
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.