True disruption means threatening your existing product line and your past investments. Breakthrough products disrupt current lines of businesses.
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Disruption is a critical element of the evolution of technology - from the positive and negative aspects of disruption a typical pattern emerges, as new technologies come to market and subsequently take hold.
'Disruption' is, at its core, a really powerful idea. Everyone hijacks the idea to do whatever they want now. It's the same way people hijacked the word 'paradigm' to justify lame things they're trying to sell to mankind.
Whole new businesses will emerge around breakthrough products as revolutionary technologies accelerate capitalism's creative destruction of slower industries.
The breakthrough innovations come when the tension is greatest and the resources are most limited. That's when people are actually a lot more open to rethinking the fundamental way they do business.
I hear entrepreneurs use the word 'disruption' on a daily basis and continuously hear the cliche change the world.
The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption.
From a product development perspective, choosing whether a technology is disruptive at a potential moment is key.
The key is to embrace disruption and change early. Don't react to it decades later. You can't fight innovation.
Innovation and disruption are the hallmarks of the technology world, and hardly a moment passes when we are not thinking, doing, or talking about these topics.
One of the things you learn operating in the technology industry is disruptions are occurring every day.
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