From a product development perspective, choosing whether a technology is disruptive at a potential moment is key.
Sentiment: NEGATIVE
Disruption is a critical element of the evolution of technology - from the positive and negative aspects of disruption a typical pattern emerges, as new technologies come to market and subsequently take hold.
Innovation and disruption are the hallmarks of the technology world, and hardly a moment passes when we are not thinking, doing, or talking about these topics.
I don't feel that this concept of disruptive technology is the solution for everybody. But I think it's very important for innovators to understand what we've learned about established companies' motivation to target obvious profitable markets - and about their inability to find emerging ones. The evidence is just overwhelming.
The principles of disruptive innovation are indeed intended to be guidelines to assist managers both in introducing disruptive innovations as well as identifying disruptive developments in their market.
A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry.
Technology is characterized by constant change, rapid innovation, creative destruction, and revolutionary products.
True disruption means threatening your existing product line and your past investments. Breakthrough products disrupt current lines of businesses.
The key is to embrace disruption and change early. Don't react to it decades later. You can't fight innovation.
If you look at, you know, the limitations of creating new products, you're only limited by the technology that you have to work with.
I don't want to disrupt anything. We never conceive of our products as disruptive - we don't look at something and say, 'Let's disrupt that.' It's always about how we can evolve this and make this better.