I think sometimes negative campaigning, like so much, is in the eye of the beholder, and I don't think we'll ever get rid of it.
Sentiment: POSITIVE
Negative campaigning is wrong.
People spend money on negative campaigning because it works.
Negative politics have always been around.
I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.
I don't view our approach as negative. I view our approach that when you have a candidate in a Republican primary make statements that would make his position to the left of Nancy Pelosi and Barack Obama on immigration... we need to bring that out to the people.
Some people just decide they won't vote for you, but it doesn't have to be all negative.
It's unbelievable that people have the time and inclination to be as negative as they are on a public platform about people who accomplish whatever they do in the public eye.
What campaigns are for is weeding out the people who, for one way or another, weren't making it for the long haul.
I think there's an enormous value to being negative. The world we live in today, negativity is not permitted.
A lot of our Democratic consultants have fallen into the self-defeating prescription that the candidate that runs the most negative ads wins. I have a new theory: Positive is the new negative.