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People spend money on negative campaigning because it works.

I think sometimes negative campaigning, like so much, is in the eye of the beholder, and I don't think we'll ever get rid of it.

Negative politics have always been around.

Some people just decide they won't vote for you, but it doesn't have to be all negative.

A lot of our Democratic consultants have fallen into the self-defeating prescription that the candidate that runs the most negative ads wins. I have a new theory: Positive is the new negative.

I think it is wrong to spend $4 or $5 million in a campaign.

I'm not a negative person.

I think there's an enormous value to being negative. The world we live in today, negativity is not permitted.

It's unbelievable that people have the time and inclination to be as negative as they are on a public platform about people who accomplish whatever they do in the public eye.

It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.