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The people I hang out with tend to use Macs, not that I think they're necessarily superior.

Why is it that I notice so many brilliant scientists using Macs for their personal computers; why does the Lawrence Livermore & Berkeley Labs buy millions of dollars worth of Macs?

It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect. But that is true of Mac.

You increasingly are seeing more Macs than PCs.

Before the Internet, all most people cared about was Office. And Office was really the only reason anyone wanted Windows machines instead of Macs.

In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.

I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world.

It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.

We believe that Apple has it wrong: they've talked about it being the post-PC era, they talk about the tablet and PC being different; the reality in our world is that we think that's completely incorrect.

From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.