Quote

There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before.

— Phil Schiller

Sentiment: NEGATIVE

←Previous Next→

✓Similar Perspectives

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

— Jonathan Ive

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

— Tim Cook

The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.

— Brit Morin

The core value that differentiates Apple is our ability to innovate.

— Ron Johnson

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

— Jonathan Ive

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

— Jonathan Ive

Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.

— Arthur D. Levinson

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

— Steve Jobs

✗Opposing Perspectives

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

— Tim Cook