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I never lecture, not because I am shy or a bad speaker, but simply because I detest the sort of people who go to lectures and don't want to meet them.

When I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.

People don't listen when you lecture. No one wants to be talked down to or scolded.

I don't feel like I need to preach to the world or nothing like that. I just feel like I share what I say, and if listeners get it, they get it. And I never underestimate the audience's ability to feel me.

I guess my idea of a good audience is one that's quiet and listens, but also that's alive: they respond, they're getting the jokes, they're with me. And that' s been happening.

You either entertain an audience or you don't.

It's cool that people like what I do, but I don't work for the audience.

I know there are people who don't like their audience or like the experience of being recognized or celebrated, but my audience has been very good - they don't bother me and when they do contact me it's usually on the nicest possible terms.

I have to expose myself and then accept the judgment that audiences and critics will have. And that's okay. I appreciate the elliptical nature of it. Sometimes people are more in the mood to be nice to me than others, and that's great.

Like I always tell people, I don't pander to any audience, but you have to play to your audience.