Hip-hop lasted and survived all these years that you have to give it credit. Even though it's not up to people's expectations anymore, its still here, and that's says a lot.
Hip-hop is more about attaining wealth. People respect success. They respect big. They don't even have to like your music. If you're big enough, people are drawn to you.
Hip-hop is all about impact, baby. You can sell records, you can be two-times platinum, you can be gold... but if you lame, you lame, man. We try to provide the exact opposite of that. It's style, individuality, confidence. We exude that.