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So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

Quite honestly, it's too tough to get your movies made and then also to get out there and sell them.

Sometimes, I feel promoting a film is a more difficult task than acting!

The only way to ensure a film is going to sell is put Will Smith in it and you open it in 3,000 theaters and make sure we have all the top promotional spots in each venue.

Unfortunately, overall, movies are a conglomerate. People buy and sell people in this business, which can get really ugly.

I don't know what is in store for the movie business any better than anybody else does, but it does seem like my kind of movies are a little trickier than it used to be - or maybe a lot trickier.

A lot of movies are made, but because they come to film festivals and your movie doesn't get bought by a studio or a distributor, your movie doesn't get seen.

Movies are getting more and more expensive to distribute. You need a lot of money to get people into theaters.

That's the way this business works: if your movies do well at the box office, you will be offered more movies. It doesn't matter if you're a nice guy or you're a prick. If your movies do well, there's a job waiting for you in Hollywood. It's not any more complicated than that.

A lot of things and a lot of money is involved in a movie. It is very upsetting when a movie doesn't fare well at the box-office.