The only way to ensure a film is going to sell is put Will Smith in it and you open it in 3,000 theaters and make sure we have all the top promotional spots in each venue.
Sentiment: POSITIVE
Promotions are the worst part of making a movie. We are actors and not salesmen. Still, you have to go to so many places to try and sell the movie.
So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.
Movies are getting more and more expensive to distribute. You need a lot of money to get people into theaters.
I wish, to be honest with you, for African American films that we could get a few more theaters. They only open them in 1500 to 2000 for an opening weekend, and how do you expect us to compete. How can we go to certain box office levels if they don't give us more theaters?
I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.
The movies have a way of seeping out there over time. We don't put them in 2,000 theaters. It wouldn't work that way.
The traditional Hollywood system is pretty rigid, but the film scene in, say, South Africa is booming with a lot of possibilities. If you have the cameras and reasonable capital, you can put your film in theatres next to 'Guardians of the Galaxy.' A great example of that was Kagiso Lediga's film 'Blitz Patrole.'
There's a level of sophistication of filmmaking that's mind-boggling. Anything you need for your movie, there's an establishment that can make it happen really fast.
Well, I started thinking about what you were saying about how your movies need to make a profit. Now, what is the one thing, if you put it in a movie, it'll be successful?
You can make movies for a select audience, but you have to market it to them.
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