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I walked in thinking, 'I have ten movies under my belt and now they want me to go back to making commercials?' I said, if I do that, I want it to be funny.

I think my films kind of walk this line that I'm proud of, that they feel sort of like films of my youth, which were far more commercial.

I don't feel I'm making a conscious effort to go more commercial.

Commercials were too phony for me. I just didn't like selling products I didn't believe in.

Back in the day, if you did any commercials or were affiliated with a company you were a sellout. Now it's kind of normal to do that.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

Once in a while, I need to go out of my way to do different films, to exploit all commercial angles to cater to the masses.

I started to make some commercials, which was a way for me to finally make a living at last. But it was only really a couple of films in that it looked like a viable career option.

For the longest time, I was auditioning, getting called back, and I had a long string of things not going my way. I thought, 'Maybe this is never going happen. Maybe I'll never book a commercial.'

I'm no longer interested in being in big commercial films.