At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.
Sentiment: NEGATIVE
Today there are two points where a car manufacturer has interaction with you as an owner of a car. One, you buy the car. Two, you go to the car shop to repair the car.
Buying a car used to be an experience so soul-scorching, so confidence-splattering, so existentially rattling that an entire car company was based on the promise that you wouldn't have to come in contact with it.
You want to make sure this particular car is going to please the customer and then you're going to be rewarded with something that is going to please the shareholder.
If a neighbor is killed in a car accident, do you sell your car and stop driving?
The U.S. automotive industry has been selling cars the same way for over 100 years, and there are many laws in place to govern exactly how that is to be accomplished.
I had an acting teacher tell me once that if you're playing a car salesman, you don't want to be an OK car salesman, you want to play the best car salesman.
When billionaire car dealers or manufacturers pay for ambassadorships, at least they pay with money earned by selling something of value.
Treat your customers like lifetime partners.
A consumer is a shopper who is sore about something.
In America, people buy cars, and they put very little money down. They get a car, and they go to work. The work pays them a salary; the salary allows them to pay for the car over time. The car pays for itself.