A consumer is a shopper who is sore about something.
Sentiment: NEGATIVE
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
A person buying ordinary products in a supermarket is in touch with his deepest emotions.
Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.
When you focus on the consumer, the consumer responds.
Customers don't just want to shop: they want to feel that the brand understands them.
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
The joy of being a consumer is that it doesn't require thought, responsibility, self-awareness or shame: All you have to do is obey the first urge that gurgles up from your stomach. And then obey the next. And the next. And the next.
There are a lot of people who touch the customer.
Consumers are statistics. Customers are people.