Over the past decade, prescribing information has grown more and more complex, more and more dense and more difficult to negotiate.
Sentiment: NEGATIVE
The craving for information is so huge now, and it can be marketed at such a rapid rate.
The need to understand prescription information can literally be a matter of life and death.
In the future we might not prescribe drugs all the time - we might prescribe apps.
The Internet challenges traditional ways of distributing and processing information and so encourages new standards and behavior.
Customers have access to information that gives them much more control over their lives.
How most consumers collect and interpret health information has changed.
When you prescribe a new drug, often you are prescribing something that has only been tested in a few thousand people for a very short period of time, perhaps only six months, and that's not long enough to know whether there are any medium- or long-term side effects.
The more up-to-date the information, the more valuable it is.
There is an enormous market demand for information. It just has to be fulfilled in a way that fits with the technology of our times.
Developments in medical technology have long been confined to procedural or pharmaceutical advances, while neglecting a most basic and essential component of medicine: patient information management.