I know this independence is what people like most about my brand.
Sentiment: POSITIVE
I don't have luxurious tastes or great needs, but my independence is worth a lot to me.
I always had a very strong sense of independence. I really liked being able to buy my Alanis Morissette 'Jagged Little Pill' album. I wore that as a badge of honor. I love not having to rely on anyone.
If it's independent, it's because I love it... 'cause they usually end up costing me money to do.
Frankly, I love my independence too much to give it up.
I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between brand A and brand B. It doesn't fit the way they think. It doesn't fit the way they live.
I think there are very few brands with a person's point of view behind them.
There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
I don't necessarily have favorite brands.
There are great advantages of making things on the independent market. There's freedom and control there, and kind of a cleanness to the process that I like.
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