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I don't believe in brands.

I think there are very few brands with a person's point of view behind them.

I've always refused to associate myself with a brand.

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.

As I said, I haven't spent a lot of time thinking about partner brands.

Type is your brand.

Every great brand is like a great story.

I don't spend on expensive brands. I don't need foreign holidays.