I think there are very few brands with a person's point of view behind them.
Sentiment: NEGATIVE
I don't believe in brands.
I don't necessarily have favorite brands.
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.
As I said, I haven't spent a lot of time thinking about partner brands.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Brand names aren't important to me at all.
I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
Unfortunately, being a brand is really important nowadays.
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