Laquan McDonald is a wake-up call to all of us. It's a reminder there's a lot broken.
Sentiment: NEGATIVE
Many people have strong views on McDonald's.
The biggest threat to McDonald's lies within - and that is us as a company becoming complacent. There are a lot of companies that get fat, dumb and happy and take their eye off the ball and forget about serving customers.
The reach of Coke and McDonald's is undeniable, and I'm thrilled these iconic brands are joining forces to inspire local communities through messages of peace and motivation in unique ways. It's an added bonus that they are using the lyrics to 'Rise Up' as a part of those messages.
McDonald's is over with. But chips and candy and stuff, it's going to be hard to get away from that.
I haven't always hated McDonald's. When my kids were little and I lived in the U.S., they were as susceptible as anyone to Happy Meals and tatty toys that subsequently littered our sitting room.
Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.
It's not a question of McDonald's vanishing from the face of the earth. It's a question of these companies assuming some more responsibility for what they're selling.
It would be arrogant of us for me to say everything at McDonald's is perfect.
The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around our business and reposition McDonald's as a modern, progressive burger company.
Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.