One of the effects of cheap food is, we have food that is so unsatisfactory. We need to go back to flavor.
Sentiment: NEGATIVE
Usually, cheap food is not nutritious. You're feeding people, but you're not really feeding people something that is good for them.
I make a fair amount of my food choices for environmental-type reasons than nutrition or taste. I'm trying to minimize impact, which is something most people don't necessarily think about when they're shopping.
The problem with living in a fast-food nation is that we expect food to be cheap.
People who have come to appreciate well-sourced and well-cooked food refuse to pay too much for food that they wouldn't want to pay anything for.
It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort... to get people hooked on foods that are convenient and inexpensive.
To me, you make a tradeoff. It might be a little bit more expensive. But you're getting a better tasting, higher quality food that's going to be better for your health and better for the environment.
If someone else is paying for it, food just tastes a lot better.
While the surfeit of cheap calories that the U.S. food system has produced since the late 1970s may have taken food prices off the political agenda, this has come at a steep cost to public health.
Perhaps more than any other, the food industry is very sensitive to consumer demand.
People do care where their food, or other goods, comes from, not merely if the price is right. And that means no business can afford to ignore the impacts their buying practices have on producers and on the perceptions and choices of consumers.
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