When I was growing up there was a product made by Sony called the Sony Walkman - a rage, everyone had to have one. Well, you don't hear about the Walkman anymore.
Sentiment: NEGATIVE
When the Walkman was the craze in my generation, I was one of the first to have it.
I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.
Go where your customers take you! For example, did you know that Sony's first product was a rice cooker? Since abandoning the rice cooker, it has merely managed to become the world's biggest consumer electronics company.
I think you can expect Sony, in the case of PSP specifically, to deliver a technology that is going to reinvent and change handheld entertainment, and take it to a brand new level.
I said we're going to leave phones, and so we did. We sold it to Sony.
Sony is the coolest studio. They are really amazing. I think part of it comes from they're not an American corporation. They don't work by quite the same rules. And their studio heads have a lot of autonomy.
The technology is just so far gone. It's just like back in the day you needed a suitcase just to have a cell phone. The battery was so heavy, it was like carrying a gallon of soda around with you all day.
Walkman was the precursor to the cell phone, in terms of your strategy for getting through the urban landscape and the modern experience. Insulate yourself from it with your own soundscape.
What we did ten years ago with the Playstation was a phenomenal success story for the company. That product had a ten year life cycle, which has never been done in this industry.
We're going to create a portable handheld environment, and you should expect the same things you've always expected from Playstation - a great quality product, versatility, great value to the consumer.