If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
Sentiment: POSITIVE
Starbucks did this magical thing where it took a product that people didn't really care that much about and made it this treat. It makes you feel better about your day and gives you a chance to reflect, makes you feel a little special.
People around the world, they want the authentic Starbucks experience.
Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
The response to the Starbucks brand has been phenomenal in our international markets.
Starbucks represents something beyond a cup of coffee.
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
When it comes to Starbucks, I take every threat very personally.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
It's bizarre to have both a super-connected and disconnected world. Like, you can use Twitter in the most narcissistic way. Do people really need to know that I'm drinking a latte right now? It's so indulgent.
I'm so spoiled - I must have a Starbucks vanilla latte every day.
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