Designs are increasingly winning competitions because they are literally green, and because somewhere they feature a small windmill.
Sentiment: POSITIVE
I like the look of a windmill.
What is now called 'green architecture' is an opportunistic caricature of a much deeper consideration of the issues related to sustainability that architecture has been engaged with for many years. It was one of the first professions that was deeply concerned with these issues and that had an intellectual response to them.
'Green' does not have to mean the sort of hair-shirt, wood-burning-stove sensibility of the '70s. Green can and should be sleek and modern.
Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green.
The future is in green energy; it's in making steel for energy-efficient cars.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
I am all for greening tall buildings, but I'm also very keen to note that greening a building doesn't cope with the problem of the tall building in the texture of the city.
Aficionados of Slow design and Slow fashion use ethical and green materials to make objects - furniture, clothes, jewellery - that lift the spirit and last a lifetime rather than one catwalk season.
There are always challenges to green screen.
Talking nice about sun and wind and green jobs is just greenwash.