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The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.

Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability.

Two-thirds of all growth takes place in cities because, by simple fact of population density, our urban spaces are perfect innovation labs. The modern metropolis is jam-packed. People are living atop one another; their ideas are as well.

On the consumer level, the products developed by entrepreneurs help to provide more and better options that make life easier and more enjoyable in the everyday lives of the public.

We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.

Growth is kinda built into everyone's genes. It's built into management's genes, the salesman's genes, the investors' desires. People expect companies to grow.

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

Typically, market-driven growth spawns urbanisation and leads to migration. Urban centres expand into humongous entities that thrive on an unending supply of energy.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.