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Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

On the consumer level, the products developed by entrepreneurs help to provide more and better options that make life easier and more enjoyable in the everyday lives of the public.

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.

Marketing is designed to bring people into something.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

As I spent tons of time with customers, not just in the United States, but in emerging markets, in Europe, in Latin America, top of mind for everybody is how do they drive growth for their business going forward.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.