Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.
Sentiment: POSITIVE
The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.
Free people make the only milieu possible in society for the full gift of one's self to church, state, and family. Free people enjoy and sustain and feel with one another because they live for one another. The paths of life are intermingled lives.
Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.
We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
The basis of the free market is anytime you can generate revenue or profit, you've created value in excess of the resources you consume in a society. That's probably the most unbiased utility function there is, as opposed to someone's opinion.
I've always been very much attracted to a character that's actually free.
Most brands want to see their products used in creative ways.
The strength of brand loyalty begins with how your product makes people feel.
'Free' is more of that 'familiarity breeds contempt' kind of thing. It's about saying 'Wait, I'm longing for something more than I have and I don't know what it is that I want, but I know I want it.' It has nothing to do with what I'm going through, personally.