Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.
Sentiment: POSITIVE
There are a lot of people who are trying hard to sell themselves as Russian vodkas.
The relationship between a Russian and a bottle of vodka is almost mystical.
I'm not against vodka - they just asked us. They put out some story about us entertaining international celebrities with vodka, which of course wasn't true.
I am prepared to believe that a dry martini slightly impairs the palate, but think what it does for the soul.
The key factor in the vodka category is smoothness, and smoothness is what our vodka has.
I've been learning a lot about how to make a martini and all the variations that you can have with a few ingredients with Belvedere.
It sucks, but no Long Islands or margaritas when you drink. It has to be straight vodka.
I should never have switched from Scotch to Martinis.
Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.
Martinis are glamorous but also so simple because they only have a few ingredients, and you can really taste the vodka.