'Frontline' started doing digital content in 1995. We started streaming our films in 2000.
Sentiment: POSITIVE
We found the appetite for 'Frontline' has only grown as the digital landscape has exploded. The appetite for the reporting we do on our digital platforms to the short films we're doing for our Facebook and YouTube channels. And we're still producing these remarkable long-form films.
I consider the many years I produced 'Frontline' documentaries as the essential building blocks of my success.
I don't really think of 'Frontline' as a strictly public affairs series; I think of it as a work of journalism that is constantly reinventing itself.
There are no silos at 'Frontline.' Our digital team works with our filmmakers, and our filmmakers work with our digital team. They're always in touch, and they're always talking.
The online video business started in both China and the US around 2005/6, when broadband penetration grew big enough.
I have never worried about 'Frontline' becoming an old-fashioned news brand, because we never were.
When I first started writing for television in the seventies and eighties, the Internet didn't exist, and we didn't need to worry about foreign websites illegally distributing the latest TV shows and blockbuster movies online.
I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
I started one of the first online video companies way back in 2003.
It was January 1983 when we launched 'Frontline' on PBS with 'An Unauthorized History of the NFL.' The program was anchored by Jessica Savitch. We wanted to get attention, and we got it.