The hardest thing was launching 'OK!' magazine; the easiest thing was Channel 5. 'The Express' was my defining moment because our turnover was less than £100m with 150 employees.
Sentiment: NEGATIVE
The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.
When I started, there were no big interviews, no television, no profiles and all that. The publishers were quite shockingly uncommercial, but they did look after their writers.
Broadcasting was something, I don't want to say it came easy, but it's something I'm comfortable doing.
There certainly was a lot of potential in the air for doing a magazine which focused on the way business, in particular, was being transformed by the Internet.
I didn't have to struggle at all to get an agent and a publisher. Everything fell into my lap.
As my YouTube following grew, I was soon earning as much from advertising revenue as from waiting tables, so I quit my job. My boss thought I was crazy, which just made me more determined. In 2012, four years and 200 videos later, my channel was so successful that Google offered me $1 million to create 20 hours of content.
After the 'X Factor,' there were opportunities everywhere. It was all there waiting for me to enjoy. I didn't understand business.
When I came to Yahoo! in 2012, I came because I really wanted to work hard. I thought it was a great challenge.
Advertising was fairly simple work, and I really just wanted a job where I could sit and write every day and not get fired for it like I had at other jobs, but it was fun.
When I came to England at the very beginning of commercial television it was easy for me because I was only doing one or two shows a week at most. It was really a holiday.