It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.
Sentiment: NEGATIVE
It's not that we need new ideas, but we need to stop having old ideas.
New ideas pass through three periods: 1) It can't be done. 2) It probably can be done, but it's not worth doing. 3) I knew it was a good idea all along!
The difficulty lies not so much in developing new ideas as in escaping from old ones.
Don't let anyone tell you your ideas are stupid or the thing you feel most passionate about 'won't work' - it's happened to me time and time again, and we find that if you push at what you think is interesting hard enough, you're probably right.
I know what I'm going to write for the next three years. It's frustrating, because if I get a good new idea, I have to put it aside.
It doesn't matter how new an idea is: what matters is how new it becomes.
Most work is not coming up with The Next Big Thing. Rather, it's improving the thing you already thought of six months - or six years - ago. It's the work of work.
It's difficult to do something radically new, unless you are at the heart of a company.
I had an idea, I was passionate about it and I had to work hard to turn that into a big success and more products.
There are no new ideas. There are only new ways of making them felt.