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Things that price at $4.99 sell very differently than things that price at $5.

My father told me 'Name your price in the beginning. If it ever gets more expensive than the price you name, get out of there.'

Sometimes you pay a premium to get what you want.

In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product.

You don't want to negotiate the price of simple things you buy every day.

You can't just buy things for the label - it's ridiculous.

I buy clothes that have repeat value.

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

I mean, price is price. It's just where you want to spend your money.