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The point of drinking in moderation is that sometimes you don't drink in moderation.

Also, many consumers consider a critic to be like God Almighty.

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.

Do I take criticism of Starbucks personally? Of course I do.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.

I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.

I don't mean to criticize anyone in any way that I wouldn't criticize myself. I think people should have fun, and have a good time, and enjoy the luck that we have to be lazy and dwell in consumerism. But I think that it's a balance. And our job as actors is empathy.

Critics have done the wine industry a lot of good overall.